Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on any device.

By Jason Krebs - Digiday published a story with the views of agencies on best practices for how vendors should conduct meetings. Based on over 15 years in publisher sales, I thought this story was hilarious. I’ll quickly break down what was written and provide advice to these poor agency souls to fix their woes.

U.S. Advertising Expenditures Increased 6.5 % In 2010      

March 18, 2011 - Total advertising expenditures increased 6.5% in 2010 and finished the year at $131.1 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2010 was up 7.0% versus last year, propelled by the long-tail of small advertisers outside the Top 1000.

Network Solutions hosted a tweet chat on how to create buzz and developing a public relations plan for small businesses. The goal was to ask questions and tweet thoughts on the latest public relations strategies and tactics. The chat offered some very useful tips for entrepreneurs looking to boost their media presence:

By Michael Brenner - I started writing this article a month ago but became sidetracked when I realized that marketing plans were as unavoidable (and as important) as Death and Taxes. And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have a plan.

Marketing Hispanic Incomes - The median income of Hispanic households has lagged

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