USA Advertising

U.S. Advertising Expenditures Increased 6.5 % In 2010

March 18, 2011 - Total advertising expenditures increased 6.5% in 2010 and finished the year at $131.1 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2010 was up 7.0% versus last year, propelled by the long-tail of small advertisers outside the Top 1000.

Public Relations

Network Solutions hosted a tweet chat on how to create buzz and developing a public relations plan for small businesses. The goal was to ask questions and tweet thoughts on the latest public relations strategies and tactics. The chat offered some very useful tips for entrepreneurs looking to boost their media presence:

Marketing Plans

By Michael Brenner - I started writing this article a month ago but became sidetracked when I realized that marketing plans were as unavoidable (and as important) as Death and Taxes. And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have a plan.

Marketing Hispanic Incomes

Marketing Hispanic Incomes - The median income of Hispanic households has lagged

Hispanic Small Business Internet

Hispanic Small Business Internet Presence - U.S. Census reports statistics, the American Hispanic population stands at approximately 46 million and projected to grow to 50 million within the next 5 to 6 years.

Word of Mouth Marketing Habits

Word of Mouth Marketing Habits via Social Networking Media Americans have dramatically