Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on any device.
While the opportunities for engagement have never been greater, these new ways of interacting with the marketplace are, for the most part, a new science. More information is needed about what’s working and what’s not, measuring and analyzing data, and how much of your marketing budget should be getting allocated to interactive media.

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