U.S. Local Digital Ad Revenues to Nearly Double by 2015. Local advertisers continue their steady migration to digital media platforms, according to BIA/Kelsey's U.S. Local Media Annual Forecast (2010-2015). BIA/Kelsey, adviser to companies in the local media industry, expects online/interactive advertising revenues to climb to $42.5 billion by 2015, almost double 2010's $21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 percent. This growth coincides with anticipated improvement in the U.S. economy and a continued rise in overall local advertising, which the firm expects will reach $153.5 billion in 2015, up from $136.3 billion in 2010, representing a 2.1 percent CAGR.

Public Relations Pros use Social Media more effectively. Public relations and advertising agencies see increased social media revenues and plan to work together on social media as a growth strategy for 2011.

A joint study from the Transworld Advertising Agency Network and Worldcom Public Relations Group surveyed principals at 25 advertising agencies and 25 PR agencies in January 2011 on how effectively the industry is using social media. The groups found fees from social media made up a greater percentage of overall revenues in 2011 for both types of agencies.

Spanish-Speaking Hispanics embrace Online Video.      

Hispanics are not online in the same numbers as non-Hispanics, but those who are show heightened levels of online video and social networking activity. A joint Google and Ipsos OTX MediaCT study found that Hispanic internet users especially Spanish-dominant and bilingual Hispanics are more involved with video and social networks than the overall population.

In the study, 64% of Hispanic internet users visited a video site in the past month, compared with 50% of the general population. And Spanish-speaking Hispanics were even further ahead: The biggest lift in online video site usage was among bilinguals and those who preferred Spanish, 66% of whom used video sites. Among English-dominant Hispanics, the proportion was 61%.

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