US Local Digital Ad Revenues

U.S. Local Digital Ad Revenues to Nearly Double by 2015. Local advertisers continue their steady migration to digital media platforms, according to BIA/Kelsey's U.S. Local Media Annual Forecast (2010-2015). BIA/Kelsey, adviser to companies in the local media industry, expects online/interactive advertising revenues to climb to $42.5 billion by 2015, almost double 2010's $21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 percent. This growth coincides with anticipated improvement in the U.S. economy and a continued rise in overall local advertising, which the firm expects will reach $153.5 billion in 2015, up from $136.3 billion in 2010, representing a 2.1 percent CAGR.

Local Internet Marketing Small Businesses

By Justin Caldwell - Marketing can be confusing for small business owners, especially when it comes to the internet side of things.  There are all types of marketing out there for small business owners to take advantage of but which one do you choose?  Some of the more common marketing initiatives are print (including yellow pages), direct mail, TV, and radio.  I tell my clients that if you can see a return on your investment then keep that vehicle in place.  The biggest thing I stress to my clients is that internet marketing, even though it’s the most cost effective is not an end all be all and that in today’s economy we must stay vigilant when it comes to promoting our companies and our services.

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