Spanish-Speaking Hispanics embrace Online Video.      

Hispanics are not online in the same numbers as non-Hispanics, but those who are show heightened levels of online video and social networking activity. A joint Google and Ipsos OTX MediaCT study found that Hispanic internet users especially Spanish-dominant and bilingual Hispanics are more involved with video and social networks than the overall population.

In the study, 64% of Hispanic internet users visited a video site in the past month, compared with 50% of the general population. And Spanish-speaking Hispanics were even further ahead: The biggest lift in online video site usage was among bilinguals and those who preferred Spanish, 66% of whom used video sites. Among English-dominant Hispanics, the proportion was 61%.

The Value of Social Media Consumers - Syncapse released research that comes one step closer to answering this question. According to the research, social media is increasingly pulling mindshare away from traditional advertising outlets.

A particular class of respondents, known as Social Media Producers, emerged as a vital subset for marketers. The research found that a single recommendation from these influencers can generate $22.93 USD in earned media value for a brand. Earned media value is a key performance indicator frequently used by brands to prove return on investment in social media marketing campaigns.

The Future of Social Video Metrics: How to plan for Success.

Dec 2010 - Advertisers that are still judging the success of their online video campaigns solely on non-engagement metrics such as total views or impressions are like most of the people that they are attempting to market to: not paying attention.  The Web has shifted over the past few years from a network of sites to a network of people, and the old measurement models must change.

By eMarketer - How many Marketers are Using Social Media? As consumer usage of social media continues to increase in the US and around the world, marketers have transitioned from cautious engagement to full deployment.

George Krautzel, co-founder and president of Toolbox.com, summed up the importance of the findings of the study. “As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.  By better understanding their customers’ purpose within each community, marketers can construct the right strategy to both engage and assist.”

About Developing Consumer Corporate Social Network Sites - As MySpace and Facebook develop their sites for mass appeal, some social networks are banking on a focused approach. For example, Children with Diabetes is a Johnson & Johnson-owned ad-supported social network

Many people want to learn about social media and ideas for social media marketing, many tend to think about popular social media sites like Facebook, LinkedIn, MySpace and YouTube. YouTube has about 258 million users, and more than 50 percent of them log in weekly.

Tools for Tweets Managing Your Twitter Account - Managing your tweets can be a challenge. When I started using Twitter,

"What Is Twitter?" Twitter is a social media tool that lets users send out short messages

Repair Corporate Social Media Damage - Fixing a brand's reputation takes time, effort, and still more time. Perhaps you've breezed into a new role talking confidently about your social media marketing skills. If you then discover that your new employer's reputation is lying in tatters thanks to some social media mistake, then you need to manage their expectation fast.

Twitter Business Marketing for Customer Service and Sales. @negociobiz

Women's offline shopping habits - When it comes to shopping, we've all heard the myths of one woman finding a product, telling another and a wave of new consumers hopping on that product bandwagon. Turns out that myth may be closer to the truth than any of us thought, at least according to a recent iVillage and SheSpeaks study. Researchers found that about three-quarters (77%) of women are influenced to try and buy new products from other female shoppers in the online world.