Multicultural Marketing Happen in 140 Characters or Less?

by Sully Moreno - In the past two decades, two phenomena changed the face of marketing: multicultural marketing and new media. Multicultural marketing has changed the way marketers define who the consumer is, and new media has increased the possible ways to reach the consumer. Both have broadened the possibilities of marketing.

Marketing Hispanics Dallas Fort Worth 1.8M Latinos

By Rincon Associates - The Census Bureau recently confirmed that 1.8 million Latinos currently reside in the Dallas/Ft.Worth metro area with an aggregate household income of $23 billion. Reaching these Latinos, however, is not as simple as most marketers think since Latinos are comprised of two distinct segments that differ sharply in terms of their language preferences, media usage, and shopping preferences. Not knowing these differences can mean the difference between a campaign’s success or failure.

By Jose Villa - As digital continues to turn the advertising world on its head, you've no doubt heard digital marketing evangelists talk about the need to "lead with digital." What they are typically referring to is 180-degree change away from the common marketing approach of starting with traditional marketing programs and then extending them to digital channels. The argument being that advertisers must fundamentally change their marketing strategies to align with new digital realities as digital media (including Web, social and mobile) takes a larger piece of consumers' media consumption pie and fundamentally changes how they interact with advertising.

Latino Real Estate Business - The boom-and-bust cycle in the U.S. housing market over the past decade and a half has generated greater gains and larger losses for minority groups than it has for whites, according to an analysis of housing, economic and demographic data by the Pew Hispanic Center, a project of the Pew Research Center. From 1995 through the middle of this decade, homeownership rates rose more rapidly among all minorities than among whites. But since the start of the housing bust in 2005, rates have fallen more steeply for two of the nation's largest minority groups-blacks and native-born Latinos-than for the rest of the population.