Learn The Business "Elevator Pitch" - Writing and delivering an effective 'elevator' business pitch is a difficult but essential skill in business today. Mastering the art of speed pitching could be the different between winning and losing a new piece of business. In the normal scheme of things you have time to prepare a business pitch but in speed pitching you are put on the spot and have to perform effectively at short notice. You could be at a networking event like a business breakfast for example where each person round the table has just one minute to make an impact, to explain who you are, what you do, and what you want in terms of business leads or quality referrals. It could as easily be an encounter at a seminar or conference or exhibition or even trapped in a proverbial 'elevator' and have the chance to make a great first impression.