Pitching Your Business as an entrepreneur, you have an extraordinary story to tell.
But whether you're pitching or promoting a service, product, company, or cause, how you craft and deliver your message could mean the difference between making the sale or being shown the door. Some people are simply better than others at articulating their message.
Few people can make their business pitch messages memorable, those who do are invited back, time and again.
Extraordinary entrepreneurs and business professionals credit their communication skills for much of their success, and each is fueled by a passionate commitment to their service, product, company, or cause. Passion separates the world's top pitchmen from the vast majority of mediocre presenters. Without passion, you will fail to motivate, inspire, and electrify your audiences.
You either have a tremendous love and passion for what you do or you don't. Whether speaking to customers, investors, you must really communicate how you feel about your company mission our values. When you're around people who share a collective passion around a common purpose, there's no telling what you can do."
Ask yourself, "What's my connection to my message?" If you're a financial planner, is it to help your customers avoid the painful debt you saw your parents fall into? It is for Suze Orman, who tapped into that passion to fuel her success as an author and television host. If you sell networking hardware, is your passion fueled by the desire to change the way the world lives, works, plays, and learns? It is for Cisco Systems CEO John Chambers, whose passionate vision of the future has earned him a spot as one of the most admired chief executives in corporate America.
If you manage a coffee shop or restaurant, is your passion to create a welcoming "third place" between home and work for your customers to enjoy?
Passion changes the daily habits of millions of people around the world. So whether you're addressing an audience of 1 or 1,000, reveal your passion by identifying and sharing your personal connection to your company message. It will set you apart as a speaker.